PEMBERDAYAAN UMKM BERBASIS PENDAMPINGAN: Studi Kasus Implementasi Program BSI UMKM Center Surabaya
Abstract
Micro, Small, and Medium Enterprises (MSMEs) play a significant role in Indonesia’s economy but still face challenges in legality, marketing, and competitiveness. This study aims to examine the effectiveness of the mentoring-based empowerment model implemented by BSI UMKM Center Surabaya in supporting MSME development. A qualitative case study approach was used, involving in-depth interviews with the center’s manager and three mentored MSMEs: Raja Peyek, Julliane Brownies, and Canda. The results reveal that mentoring in the form of business training, legalization assistance, product curation, and market access has improved entrepreneurial skills, expanded distribution channels, and increased business turnover. The success of this model is also supported by multi-sectoral collaboration between BSI, government agencies, academia, and business communities. This study concludes that a systematic and integrated mentoring model effectively empowers MSMEs in a sustainable way. The findings serve as a reference for other institutions in designing MSME development strategies.
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