STRATEGI MANAJEMEN SUMBER DAYA MANUSIA DALAM MENINGKATKAN KUALITAS PELAYANAN DI PT CAREFASTINDO MEDAN

Abstract

This research focuses on analyzing the human resource management strategies implemented by PT Carefastindo Medan in an effort to improve service quality. This research uses the human resource management strategy theory according to Iswahyudi (2023). The method used is a descriptive qualitative approach. The secondary data sources come from internal documents of PT Carefastindo Medan. The research informants consist of management and field staff directly involved in HR management and services. The research results show that PT Carefastindo Medan has implemented eight HR strategies, namely: HR planning, recruitment and selection, HR development, performance management, compensation and benefits, conflict and communication management, reward and recognition, and termination management. These strategies have proven to help the company overcome various challenges in the field such as discipline, communication, and work motivation. However, several weaknesses are still found, particularly in the training that is not yet routine and evenly distributed, supervision that is not yet optimal, and the performance evaluation process.